Mobile Phone and Samsung Galaxy Note

The word Samsung means three stars in Korean. Samsung is cognize glob totallyy for its electronic reapings and it is unitary of the successful brands in the electronic attention. It is an constituted participation al closely all around the world. While the Samsung Electronics is a South Korean multinational electronics and assertation technology alliance headquartered in Samsung Town, Seoul. It is the flag channel subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has near 160, 000 employees.In1938, the Samsungs founder Byung-Chull lee set up a trade merchandise follow in Korea, swoping fish, vegetables, and fruit to China. Within a ten-spot Samsung had flour mills and confectionary machines and became a co-operation in 1951. From 1958 onwards Samsung began to expand in too the industries much(prenominal) as financial, media, chemicals and ship building. In1969, Samsung Electronics was established produci ng what Samsung is most famous for, Televisions, Mobile call backs (through and through and throughout90s), Radios, Computer components and other electronics devices.In 1987, Byung-Chull downwind passed away and Kun-Hee Lee took over as chairman. In the 1990, Samsung began to expand globally building factories in the US, Britain, Ger umpteen, Thailand, Mexico, Spain and China until1997. On the other hand, Samsung has developed the lightest wandering shout out of its era. Then they developed smart rallys and a auditory sensation develop mp3 player towards the end of the 20th century. To this date Samsung ar dedicated to the 3G indus evidence such(prenominal) as making video, camera phones at a invigorate to keep up with consumer take.Introduction of overlap Brand Line A crossing rip is a group of produces that atomic number 18 related and manufacture by the same union. Product melodic phrases argon not to be heterogeneous with mathematical crossing bundling, whic h combines various items into one type of kale. For example, Samsung home appliances intersection line might include refrigerator, washing machine, air conditioner, vacuum water-washed and others. different example, Samsungs mobile phones argon divided into result lines based on the next features touch conceals, slider or folders, QWERTY keyboards and ar phones base on the ingathering damage, harvest-tide feature, who the product is aimed at target group, and product specification. Product lines succor to manage their products as product strategy give the bounce be designed around product lines. Samsung has offered much than one product line with the product that are all closely related. Different type of product line might toward different type of sectionation based on the customer. Samsung try to expand its business is by adding to its existing product line. This is be find people are more than than likely to purchase products from brands with which they are alre ady familiar and confident.Product Introduction The introduction of Samsung extragalactic nebula line of descent in the year 2011 popized the landmark Phablet, mainly because of its submithanded display screen. Now, the updated version of wandflower poster is released. The Samsung extragalactic nebula lower 2 comes with more mettlesome end features and it runs on android 4. 1 (Jelly Bean) OS. The phone is powered by a 1. 6 gigahertz quad-core central processor. The Samsung galax Note 2 is wider than the previous version. The display screen measures 5. 5 inches and it offers visuals at a resolution of 720 x 1280 pixels. The phone weighs astir(predicate) one hundred eighty grams and it is 9. mm thick. The super AMOLED display screen of the phone is protected by Corning Gorilla Glass 2. The phone sports an 8 MP camera for capturing images at a good resolution. Users depose as well as record HD videos using this handset. The Samsung extragalactic nebula Note 2 also com es with a 2 MP supplementary camera. The powerful 3100 mAh battery in the handset offers ample talk condemnation and standby epoch. The phone comes with 16/32/64 GB home(a) memory capability. This is expandable further up to 64 GB through a microSD card. The Samsung galaxy Note 2 has multiple platforms for connecting to the internet.High revivify internet is possible through 3G, 4G and Wi-Fi connectivity. The phone has Bluetooth and micro USB port for burden transfer with other devices. The A-GPS feature can guide you when you are upset in an unknown city. The phone comes with a stylus stick and it offers many high end features for users. Samsung Product (Luxury Product) Samsung Galaxy Note 2 is a luxury good. A luxury good is a product that not necessary but which tend to make life more sweet for the consumer, often more expensive and primarily purchased by people with more wealth and income.In other words, as people receive more income, they devote an increasingly larger share of income to the purchase of luxury goods. This is because Samsung Galaxy Note 2 has just concentrated on commercialise segment that are high income. People entrust purchase the Samsungs product although with a high wrong as their income add-ons. Samsung Galaxy Note 2 has a many competing brands in the market such as Nokia, orchard apple tree and HTC. These alternative brands also offer the same products but with different features. support and substituteSubstitution effect is eer negative for Samsung, that is because consumers exit always switch from authorizeing on high-priced goods to lower-priced goods ones. For example, if they are not satisfied with the price of Samsung Galaxy cite II, definitely they impart seek for other products which go same function and cheaper than Samsungs smartphone such as Sony Ericsson, Iphone5, Nokia N9. Those competitorss product is strong enough to compete with Samsung because their products are quality and cheaper than Samsung Ga laxy step II.In conclusion, those threats get out definitely decrease the submit for Samsung Galaxy note II. moreover, the one reason which differentiates the Samsung Galaxy note II with another product is their complementary products. The complementary products which exist in Samsung Galaxy note II is a removable battery, memory expansion via a micro SD expansion slot and a built-in stylus, The S pen, that help users work well in their handwritten note and simple drawing. Those complementary products helped in enlarge of the demand of Samsung Galaxy Note II.Market Structure Samsung partnership had been categorized as oligopolistic market structure because they have unaccompanied a hardly a(prenominal) sellers such as Nokia, Apple, Sony Ericsson and HTC. Even with such bittie amount of sloppeds, they manage to find out all the market. Other than that, Samsung products are classified as separate product because they set the price on different product with different desig n. This market structure had high barrier to entry because it is too costly or difficult for potential rivals to estimate the market. Besides that, irms that are interdependent such as Samsung and LG are mutual interdependence. A firm operating in a market with just a some competitors must holler the potential reaction of its closest rivals when making its own decisions. For example, if Samsung conjunction wishes to increase its market share by reducing price, they must also reckon the possibility that close rivals such as Nokia and HTC, may do such action too. Furthermore, the firms under oligopoly market structure are price noble this is because they set the price by themselves, not determine by the government.The Samsung confederation also do a lot of advertisments to promote their products so that the comsumers will know about their products through multimedia such as televesion, radio, sorelysprint and internet. Part 2 Compare the price of Samsung Galaxy Note II with Nokia N9 The price of Samsung Galaxy Note II with 1 year sign up is about RM 1899 than will be high the Nokia N9 for RM 699. The price of Samsung Galaxy Note II without contract is about RM 2299 and for Nokia is RM1199. The price gap amongst the Samsung Galaxy Note II and Nokia N9 will be RM 1200 with contract and RM 1100 without contract.The reason the price of Samsung Galaxy Note II will higher(prenominal) than Nokia N9 is the technical specifications of the phone. The product differentation would be Samsung Galaxy Note II is counting on a totally different approach across the entire Android ecosystem with innovation but for the Nokia N9 is just using the normal windows software as the processer. This cause the Samsung Note II became the world best smartphone for now and the customers will be proud and happy when using the phone. Besides that, the Samsung Galaxy Note II has a Quad-core 1. GHz Cortex-a-9 chip as the processor and with 2GB of RAM as for the Nokia N9 used 1 GHz C ortex a-8 ship as the processor with 1GB of RAM.Obvious the Samsung Galaxy Note II will react express than the Nokia N9 because of the internal build-in. The customers now a day would prefer better and high-speed software even through the price will be higher but they will statifisfy with it. Other than that, will be the advertisement of Samsung Galaxy Note II and Nokia N9. The Samsung Galaxy Note II was released at 30 August 2012 that will be 1 day before Merdeka day. The Samsung Company rabs this opportunity to promote their raw product by giving bank discount to attract more customers in the day of Merdeka. They also promote through television, internet, newspaper and as a banner at roadside. With this huge promotion, they are able to profit their sales. As for the Nokia N9 was released at 21 June 2011. At that time the Nokia community do not promote their new product rapidly and on that point are just several people know about the Nokia N9 and also don not notice that it was quite a usable smartphone. Because of the lack promotion of Nokia Company, they are not able to set the phone at higher price.Furthermore, in this modern world the Samsung Company already achieved a standard brand name compare to Nokia Company because the qualities of the products is better. The Samsung product automatically will have a greater cost of fruit than Nokia product. The costs of production of Samsung Galaxy Note II also higher than the Nokia N9. Because Samsung Galaxy Note II is more advance in design, soundbox shape, internal software used and better sound system than Nokia N9. So the cost of production also will be higher. The Samsung Company is willing to produce and sell a greater quantity of Galaxy Note II because the product price is high.Samsung Company hopes that the brand new Galaxy Note II will be the greatest smartphone for the year so they put effort on it. Conclusion is that Samsung Galaxy Note II is better, faster and performance well than Nokia N9 . Samsung company promote their new product but Nokia company do not and with the reason higher up will be why the price of Samsung Galaxy Note II will be higher than Nokia N9. Part 3 The market structure of Samsung company is oligopoly which proven by a few characteristic. The first one is a few sellers which control the most of the market. It sells differentianted and high barriers to enter the market for new firms.From the Samsung firms viewpoint, there are a few advantages and wrongs of cosmos an oligopoly. The first advantage for the firm is high barriers of entry for new firms. This is because the easy lay financial requirement to start the business which can prevent the small firm from entering the market. This can avoid the profit being divided up to other new firms. The company also take to spend funds on the look into and Development (R&D) to do new products which needs large money. This is to prove that the new entrants no advantageously if they want to enter t he market.Secondly, oligopoly encourages firms to make efforts to innovate and produce more advanced product because all the firms are crazy about winning a more hawkish place in the whole market. For Samsung Company, it tries to design the phone that suit for most of the consumers with the latest technology and resources they have. For example, Samsung galaxy note II is a popular phone among the consumers because of the design, the function, and the size of screen which preferred by the consumers. This can increase the profit of the Samsung Company when the sale of phone is increasing.On the other hand, the disavantage from firms viewpoint is high cost spent on adverstiment and Research and Development for the product. This can increase the input cost and the firm will set higher price for the product to cover the cost. The company has to spend money to develop a new product. After developed a new product, the company has to promote the product through television, internet, newspa per and radio. This is to inform the consumers that there is a new product emited by Samsung Company. Furthermore, there are strong competitors like Apple Company, Sony Company and somemore which can compete with Samsung Company. well-nigh of the consumers like to corrupt iphone and some like to buy Sony phone. Samsung have to launch new products which can give the cosumcers high satisfaction to maintain the sit in the market. If other company able to produce a new phone which bring higher expactation than the consumers expact, the consumers will buy the new phone. This can reduce the buyers to buy the Samsung Companys product. In the consumers viewpoint, the advantages of buy a product under oligopoly market structure is the consumers can easily make price relation among the few companies.Consumers can compare the phone price between the phone companies such as Samsung, Nokia, Iphone, Sony and somemore. As comparison done, they will choose the phone with suitable price which e quivalent to the quality of the phone. For example, the consumers will think about the features of the phone and look at the price. When the consumers are the office workers, they will prefer Samsung Galaxy Note II because the screen is bigger and there is a pen used to write things on the phone which makes the phone act like a note book. The bite advantage for the consumer is the consumers can expenrience new phone with different features.Because of strong competitors between these companies, the companies have to design new phone with the features that can attract consumers to buy it. This can make the consumers have many choices of phones which have different features. However, the disadvantage of consumers buying the product under oligopoly market structure is the firm is a price producer which means the companies can determine the product by themselves. This can harm the consumers because as the company is a price maker, the company can set higher price to earn more profit. B ut this can make the consumers have to pay higher price.Besides, the disadvantage for consumers is the tell products. The consumers have to choose which one phone is better. Sometimes, it will be enigmatical when chosing the phone with different brand, different quality and different price. At this time, they have to think deeply before purchasing a phone because one phone is genuinely costly. Part 4 In conclusion, the assignment is very useful to us. we find out that Samsung Company is operated under oligopoly market structure. Byung-Chull Lee has set up the Samsung Company with small business and takes over by Kun-Hee Lee after Byung-Chull Lee has passed away.The business start to expand globally at the end of 20th century. This can show that Samsung Company is slowly developed and required a large financial requirement. infra Samsung Company, it sell different types of products such as refrigerator, washing machine, air conditioner, vacuum cleaner and others. But in this assi gnment, we only focus on the Samsung mobile phone. In mobile phone market, there are only a few sellers such as Samsung, HTC, Apple, Nokia and Sony who control most of the market. Samsung Company is selling differentiated products which mean the phones have different in term of price, features, design, and quality.This can let consumers have different choices of chosing a phone. Samsung Company is a price maker which means the company can determine the price of the phones by themselves. Under oligopoly market structure, there is high barriers to entry for new entrants because the start-up cost requires large money to set up the company. Samsung Company also do a lot of advertisment when a new phone is launched through television, radio, internet, newspaper and the banners along the road. In my observation Based on the research done on this assignment, we find out that the concept of oligopoly can apply on he realistic life. The characteristic of a firm under oligopoly is shown as ab ove and is applied in real life. Besides, we have come out an speculation about the price changes and the demand. If the price of the product increases, the quantity demanded for the product would decrease. utilise the logical thinking of a consumer, people would definitely buy more of a certain product if the prices were lower. Besides that, according to the law of fall marginal utility, buyers would receive less satisfaction when they buy more units of a product.Hence, consumers would only buy if the prices were lowered. Another reason is because when the price increases, the buying power of consumers would decrease as they are unable to buy as many at higher prices as at lower prices. This is basically known as the income effect of a price change. Besides that, if the price of the product increases, consumers could choose and buy other substitutes available in the market. Hence, the quantity demanded would also fall. This is known as the substitution effect. As for the supply, if the price of the product increases, the greater the quantity supplied.This is because the higher prices are an incentive for the producers to produce more of a good in the form of profits. My empirical findings in this research does not fulfilled my expectations regarding economics. This is becauset the concept of price decrease and demand will increase will not very appliable in real life because there are many factors to influence the decision of consumers to buy a new phone which are brand, quality, the features, the income of the buyers, and the promotion such as complete gifts and free vouchers.Better quality of phone even though with higher price, the demand of the phone still increase. Phone with many features will cost higher price. If we intend to establish a company, we will chose to enter oligopoly market. This is because the market is only a few sellers but many buyers. With the characteristic of a few sellers and many buyers, we can control most of the market and e arn profit in the long run. Our company also sells differentiated products like phones which can give consumers a lot of choices to choose the phone which suit them.Our company also needs to advertise our products to stimulate the awareness of the consumers through television, radio, internet, newspaper and banners along the road. Even though oligopoly market structure has the characteristic of high barriers to entry for new entrants, we can start from a small company and slowly become a big company like Samsung Company or we can team with other people to set up one big company and divide the profit equally.Reference Oligopoly. (n.d.). InWikipedia, the free encyclopedia. RetrievedMarch12, 2013, from http//en.wikipedia.org/wiki/Oligopoly About SAMSUNG SAMSUNG. (n.d.).Samsung US TVs Tablets Smartphones Cameras Laptops Refrigerators. Retrieved from http//www.samsung.com/us/aboutsamsung/Advantages and Disadvantages of Oligopoly. (n.d.).Buzzle. Retrieved from http//www.buzzle.com/ articles/advantages-and-disadvantages-of-oligopoly.htmlHistory Of Samsung. (n.d.).Samsung Mobile business firm. Retrieved from http//www.samsung-mobiles.net/history-of-samsung.htmlHome Page. (n.d.).University of North Carolina at chapel service Hill The University of North Carolina at Chapel Hill. Retrieved from http//www.unc.edu/depts/econ/byrns_web/Economicae/oligopoly.htmlMicroeconomics The Change in Market Structure in the Mobile Phone Market. (n.d.).Microeconomics. Retrieved from http//tbs2015microeconomics.blogspot.com/2012/10/the-chang-in-market-structure-in-mobile.htmlOligopoly. (n.d.).Economics Online Home. Retrieved from http//www.economicsonline.co.uk/Business_economics/Oligopoly.html Samsung Galaxy Note 2 Review convenience Review. (n.d.).Gadget Review Your lifestyle whatchamacallit siteGadget Review Your lifestyle gadget site. Retrieved from http//www.gadgetreview.com/2012/12/samsung-galaxy-note-2-review.htmlSamsung Galaxy Note II N7100 Full phone specification s. (n.d.).GSMArena.com GSM phone reviews, news, opinions, votes, manuals and more Retrieved from http//www.gsmarena.com/samsung_galaxy_note_ii_n7100-4854.phpSamsung GALAXY Note2- Samsung Mobile. (n.d.).Samsung US TVs Tablets Smartphones Cameras Laptops Refrigerators. Retrieved from http//www.samsung.com/global/microsite/galaxynote/note2/index.html?type=findSamsung. (n.d.). InWikipedia, the free encyclopedia. RetrievedMarch12, 2013, from http//en.wikipedia.org/wiki/SamsungAppendices-The items inside the box after bought Samsung Galaxy Note II