Evolution of Sports Apparel

Marketing Evolution of Sports Apparel Sports apparel can be defined as clothing that is suitable for acrobatic activities. Conventionally, athletic clothing was typically a male purchase. This is owed to the fact that the conventional culture did non expect women to take part in profligate activities. A womans place was at crime syndicate victorious care of the household. With time, this notion was done away with as women became enlightened and womens sports became one of the most notable forces in the mixer evolution. They began to take part in sporting activities, which direct to win over magnitude purchase of sports apparel by both sexes. This paper pull up stakes determine the evolution of athletic apparel, the relevant pagan changes contribute to the evolution, and how the selling of sports apparel has changed over the years.. Organized womens sports started during the victorian era, surrounded by 1840 and 1901. This period was ma rked by higher educational opportunities for women and a rise in the number of women in the workforce. Moreover, some(prenominal) began gaining access to advances in technology. This implies that they took part in the modernization process. The change had a commodious impact on participation in different sports.

However, constraints of womens behavior, physiology and social expectations inhibited their participation in sports. This meant that only a few of them chose to take part in sports and hence seldom purchased sports clothing. Men on the other book had limited cultural constraints and limitations, meaning that they actively participated in sports an! d ofttimes purchased sports apparel (Gems & Borish, 2008). In the nineteenth century, athletic clothing was cognise to be a product line that aimed at laughable and small markets, circumscribedly males. The few women who took part in sports had some form of special clothing that was made in consistency to cultural specifications. This era was characterized by clear distinctions between fashion and performance, style...If you want to consume a full essay, order it on our website: OrderCustomPaper.com

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