Kmart K-mart Stores K-marts upper management is attempting to bring K-mart upmarket without losing the chains discount image. The underweight is to alternate the lineages image from a no-frills discount stock to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to alternate with its typical customers, who are now more educated and advance(a) than earlier in the stores history. K-mart assembled a senior management police squad to evaluate the impacts that emerging social, economic and political changes in the linked States would have on the future of the business. This team was c everyed the F-Team.
once the F-Team consummate its report, K-mart management asked for specific marketing strategies to address for each one scenario from the F-Teams report. Of all items in the report, Americas changing social discriminate and income building is of limited importance. The primary customer base for K-mart has been the middle class group. This gr...If you compliments to get a full essay, order it on our website:
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