Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is quite challenging to understand strategic merchandising issues facing organizations and sustain the capability for long landmark business success. In this depicted object study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in infract to frame of reference and maintain a competitive vantage in the dynamic marketplace. The critical synopsis mainly pore on how trade mix 7Ps in GHM come in concert to trope and develop the animate museums merchandising strategy. More specifically, existing overall merchandise strategy in GHM emphasize the note option on product, price and promotional material to wager the demand of adult, senior citizen, children and other different visitant group. And it in addition combines with focus strategy to build the node contentment and customer loyalty. In addition, based on the 7Ps abstract, the strategic opinion fo r GHM in future is also identified as a aggroup with separate and focused strategy in order to build the sureness of visitors as well as profit generation. Moreover, place strategy of GHM should emphasize three offers: product, promotion and process to produce its competitive advantage. More specifically, process act as marketing mix in future can be shift by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the analytical thinking of its tar substantiate market and its differentiated advantageand. It should emphasize on oblation the unique visit experience in the have environment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on prosperous implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in G HM 2.1.1 mathematical product 2.1.2 Price 2! .1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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