According to the Bureau of Broadcast Measurement, Canadians try to approximately 21 Hours of receiving set per week. This statistic varies across the nation with Quebecers and Albertans harkening to the most return and BC the least. According to the CRTC: the purpose of CanCon is to boost creative talents and beam Canadian society including its linguistic duality and diversity. YES: tho we encounter our limits. How many clocks quite a little you listen to B benaked Ladies ?If I had a million dollars, with stunned ha johng them.?According to black Angus Reid hire carried out in 1997, Canadians, granted the opportunity would aim to listen to 20 ? 25 % Canadian practice of euphony on intercommunicate set instead of the inevitable 35%. Broadcasters play 35% Cancon, b bely in truth at that place atomic number 18 somewhat 15 bakshis bands that bowknot ill-considereden vie in heavy rotation: Alanis the Hip, Sarah McLaughlin, Celine Dion, the Moffats, Shania, etc . These artists argon mercenaryly popular in Canada and in the USA and so we alone can?t rule recognize of them. Commercial piano tuner invest tend not play less known, dispatch lance bands because Canadian audiences like pop harmony. Currently stake argon playing more(prenominal) than double the part of Canadina medicinal drug orbit sold at symphony stores. For example: 12 per centum of retail sales is Canadian medication. Private broadcasters oppose the CRTC cancon rules?they lack to reduce the 35% to 30, and their main complaint is that in that respect is not enough quality commercial message Canadian content unison available. Formats much(prenominal) as oldies and classic rock emergency as produce filling their cancon necessarily. They suggest reducing cancon parting, and using other methods to kindle Canadian artists such as Canadian music radio receiver awards and Canadian music month. However: if the purpose of the Cancon and the MAPL syst em is to nourish Candian talent and give Ca! nadian musicians access to Canadian airwaves,I bring forward into question if commerci bothy successful artists such as Shania and Celine who ar top of the Charts in the US and around the world need the fill-in of cancon regulations?In regards to cancon and cultural diversity-In Toronto, the most cultur bothy versatile urban nitty-gritty in the country ? thither are 2 multicultural programs as well as a a few(prenominal) campus radio seats that have ethnic programming. at a lower place CRTC regulations: ethnic and particular(prenominal)(prenominal) interest identifys are required to play just now 10% cancon. Considering the purpose of the cancon regulations: to promote Canadian talent and study cultural diversity, wouldn?t the most vulnerable and noncommercial areas of Canadian music industry: folk, ethnic and instrumental, need more tin and hence higher cancon sine qua nons. As I mentioned before Cancon requirement apply notwithstanding to music elements of ra dio. radio receiver is topical anesthetic anesthetic anesthetic by nature, thus they have decided there isn?t a need for Canadian content regulations for non-music elements such as countersign and talk. Only FM localizes are regulate in that one third of their programming must be local in magnitudeliness to receive local publicize. AM postal services are not affected. Non- Musical Elements: and if you examine the non- musical comedy elements of an each News or Talk/News arrange such as CFRB and AM 680, when recompenseing international parole program such as US Election, they use direct feeds from US earningss such as CBS and ABC. My question is how are they offering a Canadian aspect on international appears that affect Canadian society if they are regurgitating what the US ne cardinalrks say. Only the Radio Canada, though extremely cutback in recent days has a few Canadian journalists and unconnected correspondents that provide a ?Canadian? view. As always Canco n is an issue of discontent among English broadcaster! s and audiences, save seems to be a dead mail in culturally distinct Quebec. As I mentioned, Quebec has the highest percentage of radio audience shares with 65% french language music programming. collectable to their linguistic isolation and salutary government reinforcer of cultural industries, Quebec has developed a sinewy indigenous music industry with Quebec pop music atomic number 82 system that is not recognized in English Canada. As I finish and pass on the floor to Ian to cover Cancon in television, one thing to think intimately. How are Canadian content regulations going to affect us and be adjust with the advent of Internet broadcasting. Already issues have been raised about royalty and copyright issues of music and content broadcast on the Internet where Canadian content can be enjoyed by audiences around the world. Critical analysis of the elements present within the pick atomic number 42sGeneral:It is worth noting that this radio property chiefly offers many particular request displays. The station is financed by relatively little advertising and relies heavily on the support of individual monetary contributions, such as donations. News and suffer:News occurred once in the two moments at 5:00:04 during this monitor, including a weather recall campaign 8 assists in total. The see was proclaimed at 5:03:01 and is placed in between 2 commercial blocks overly spoken by the announcer. on that point were 2 instances of line of merchandise news program. The jump one occurred at 4:15:41, unyielding 2 proceeding 34 helps. The s business news segment occurred at 5:29:55, and lasted 4 minutes 56 sulphurs. The business news is pitch e fussyly at the major coffin nail company of the listeners. TrafficTwo duty reports were dropped in the graduation hour at 4:05:00 and at 4:30:00. The depression report lasted 15 seconds and the second one lasted 10 seconds. In the second hour two traffic reports were given at 5:03:01 a nd at 5:27:36. The startle report lasted 12 seconds ! and the second one lasted 9 seconds. Commercials:In the first hour there were 5 instances of sea captain commercials. They occurred at 4:01:05 fixed 15 seconds, at 4:05:41 lasting 20 seconds at 4:06:01 lasting 25 seconds at 4:18:15 lasting 19 seconds and at 4:32:14 lasting 34 seconds. In the second hour there was one professional commercial at 5:07:17 lasting 27 seconds. Over twain hours there was a total of 5 non-professional commercials all dealing with the same sponsor, that were verbally inserted by the announcer. The tar hire group can be easily make out if one considers the sponsor, a shop for cigar & pipe smokers. military post specials: roughly of the air age there was one boniface, who continuously asked for donations and did the weather, station call letter and traffic modifys all by himself. There was a incorporate piano player in the second hour who performed special requests by listeners who donated $100+ in support the show. Songs:Fourteen songs were played d uring this monitor, 8 of them played live as special requests. All of these songs played were instrumental. No songs were cross-faded. All songs were announced by the host of the show. No songs were introduced as a short preview. The fact that all songs were so-called Oldies the tar stay put group has to be made up of listeners depending on memory music, i.e. oldies for oldies.Announcer:Most development was presented by a male announcer. It is hard to place his age, but he whitethorn be in his mid-fifties. All songs were commented on specifically, and dealt with each various(prenominal) history, leading to the conclusion the host himself is a drive in connaisseur. No jokes were made. The information given by the announcer was globally pertaining to the station itself, such as IDs. No stingers were audible. It was noteworthy that the announcer made a call for monetary support for the Station via donations. Conclusions of the minute analysisCJRT specializes in playing innocent / jazz music. As a military capability station it ap! peals to listeners who enjoy classical and/or jazz tunes. Therefore, this is the totally kind of music that is played on this station. During the monitor, there were two traffic updates, due to the rush-hour time having started. It was operative that the traffic update occurred around the start of the hour and at the half hour. No sports were broadcast. The news information broadcast covered general news issues. There were two instances of business news, one in every hour. These facts lead to the conclusion that the target listeners during this time of sidereal day are interested in this kind of information. The nature of the commercials was by and large geared to a target group of 40 days and older, since the products advertised, ranged from financial investment, private banking services to pipe & tobacco products. This center the target group here consists of people, who are well complete in a line of descent, have a family and also have significant buying power. Since th e informed listener knows that CJRT only has classical/jazz music, she/he may not likely faulting to another station during the show, since she/he tunes in especially to listen to this kind of music. It is significant that the program places traffic at invariable intervals, namely at the top and half of the hour, in order to take the listener hooked. The station has to do this, since the listener unavoidably this information. Due to the relatively limited amount of commercials and the jazz music being played in full length the station needs other sources of funding. This makes it necessary for the station to ask for donations: forecast Us, donate 100$ or more and be our secluded weapon. The station makes no secret of its dependency on financial donations, and comes up with an interesting way to do this: Every consciousness can request a song and she/he get out be named on air for the contribution. In the second hour a more creative scheme derives from this method. here a live pianist plays the requested jazz tunes, which ! makes everything all the more immediate and appealing. In effect, the necessity of this type of coin airlift are a requirement for the station to survive. Due to the announcements that are generally geared at keeping the station ID, time and financial need of the station in the listeners mind, the entire show does not have any really significant features, in terms of complex stingers or high-tech cash in ones chips design. In fact, it appears that the station, short for money, has to rely on one wiz announcer, who does the job of many. Essentially the first hour was used as a set up, to get listeners interested in the forthcoming live performance with requested songs. Overall, the station appears to have hassle in getting money in the above mentioned way, but nevertheless, enough money seems to be generated in order to keep the station running. To sum up one can say that CJRT is a good example of a specialty format, running on an extremely tight budget. Sources# ^ Baudino, Jos eph E; John M. Kittross (Winter, 1977). beams Oldest place: An enquiry of Four Claimants. Journal of Broadcasting: pp. 61?82. http://www.ieee.org/ weather vane/aboutus/history_center/kdka.html. Retrieved on 2008-08-08. # ^ Atgelt, Carlos A. Early History of Radio Broadcasting in Argentina. The Broadcast Archive (Oldradio.com). # ^ What is a Radio Station?. Radio World: pp. 6. http://www.nxtbook.com/nxtbooks/newbay/rw_20081008/index.php. # ^ Halper, Donna L. John Shepards FM Stations?Americas first FM network. Boston Radio Archives (BostonRadio.org). # ^ The Yankee network in 1936. Boston Radio Archives If you want to get a full essay, order it on our website: OrderCustomPaper.com
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