Professional Goal and Action Plan Essay Example | Topics and Well Written Essays - 1500 words

Professional Goal and Action Plan - Essay Example For me, being successful in public relations will serve a lifelong purpose as it will help me create an environment that significantly values the importance of interpersonal relations. It is not only for me but for the society. I want to create a difference in the society, and this is the primary reason why I want to become successful in that field. I want to reiterate the value of interpersonal relations in the success of any person, business or culture. Since humans are natural social beings, the field of public relations is important as it helps in creating the environment, values and morals of the society (Reddi, 2009). It gives a hand in shaping people’s perspectives and reveal the truth and facts behind things in a manner that laymen can easily understand. The first thing that I need to do is specify my goals. In this section, I need to create a specific objective statement which corresponds to the smart action plan. The smart goal contains a statement which is specific, measurable, attainable, realistic and time-bound. Without these important aspects, I wouldn’t be able to create an action plan that is relevant to my goal. ... The primary function of a public relations practitioner is to advise the management of the impact of its policies to the public and to relay the impact of business moves and policies to the public (Johnston, et.al., 2009; Narula, 2006). Breaking this down, a public relations publicist are: â€Å"to advise management on policy and its effect on public relations, to channel and coordinate within an organization the activities that affect public relations, to provide the mechanics for explaining an organization and its policies to its various publics through communication media and to ascertain and explain to management what various publics think about the organization† (Johnston, et.al., 2009). In this regard, I believe that the role of a public relations practitioner is to guide not only the public of what is happening within the business by relating the policies to the masses’ experience but also to inform the business industry of the impact of their policies to the pub lic (Botha, et.al., 2007). This is an important ground in creating policies and defining changes and development within the business in order to be better and to be able to gain the trust and confidence of the public. The different areas of public relations are the following: communication, publicity, promotions, press agentry, integrated marketing, issues management, crisis management, press secretary or public information agent, public affairs or lobbyist, financial relations, communication relations, internal relations, industry relations, minority relations, media relations, public diplomacy, event management, sponsorship, cause relationship marketing and fundraising (Johnston,