Knowledge Management, Social Networks and Innovation Essay - 4

Knowledge Management, Social Networks and Innovation - Essay Example Through this, organizations aim to acquire and create potentially useful knowledge that can be used to achieve maximum effective usage to influence the organizational performance positively. What has been learned is then embedded into the organization’s fabric through organizational learning that is complementary to knowledge management (Easterby et al, 1999). A company like China Telecom happens to be the largest fixed-line service provider in China. It is also the third largest mobile telecommunication provider in the country. The company offers an attractive full range of integrated information, application services, and internet connection. It has over 200,000 staff members with branches in other regions of the Americas, Hong Kong, Europe and Macao. In order to stay competitive, the company accelerates creation of new products through optimal use of its worker base in a unified innovation process. To facilitate collaboration among employees, customers, and partners the company developed innovation platforms with Web portal interfaces. The portal in turn accepts ideas and innovative experiences from the enlarged community. The company’s marketing team analyzes new acquired information that is gathered from the consumers’ Web 2.0 entries and uses the information to introduce and launch new products and services with the kn owledge that subscriber demand exists. The company embraces an open dialog with its customers, employees and partners through social tools that involve them in internal and external processes. By using social networking tools like social media tools, a culture of information sharing is encouraged within an organization. They provide a gateway for the exchange of current and relevant information across organizational silos and geographies. To drive a social change in the work force it is essential for organizations to build trust and encourage social interactions. Social networking tools also empower employees and