Attribute of the overlaps The Brand/ harvest-tide: 1.Attributes: The attributes atomic number 18 the products primary characteristics, two somatogenetic and functional. They argon what the consumer might recognize first or so the product through the flipper senses. The physical attributes are what mount the product what it is. They are scent, texture, package, contents, salmagundi and price. The functional attributes are shown by how the products work. They include sun protection, wet for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes crapper do for the consumer.

It is important to rectify about these benefits different from the oppositions. each physical attribute possesses plastered benefits that fit the consumers indirect requests. The scent of our product is what makes our application program so different. None of our competition brands retain a scented sun tan lotion on the market that is targeted at our department; the only other is Coppertone Kids varieties (5). Our lotio...If you want to get a practiced essay, order it on our website:
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